Amy Tara Koch | Scent Décor: It's a Thing
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Scent Décor: It's a Thing

Scent plays a huge role in style. A woman’s fragrance is an extension of her look. Upscale hotels (like the Plaza Athenee in Paris) often boast a signature parfum that symbolizes the property’s luxury status. Even retailers (think Abercrombie and Fitch) use aroma to define their brand. This concept carries over to décor. A home is yet another style platform to personalize with scent.

My Chicago apartment embodies my eclectic style; a mix of contemporary and mid-century modern furniture punctuated with offbeat knickknacks culled from travels around the globe. Art is everywhere: photography, sculpture, graffiti paintings and zany African head dresses as wall hangings. And, drapery is treated as jewelry, each room’s piece de resistance. There is a lot going on but, somehow it all flows perfectly. Smell plays a role in my home. There is always a hint of French lavender (I tuck sachets everywhere) and fresh flowers to counteract the frigidity of winter. To channel my Miami upbringing, I saute orange and lemon peels for a whiff of tropical citrus.

Downy Unstopables

When Unstopables reached out and asked me to test drive their new scent décor, I signed on. My favorite? The in-wash scent booster. With two active daughters, the laundry baskets are always overflowing. This product (just add it to the wash at the beginning of the cycle) adds a subtle, pleasant fragrance to clothing. Though it won’t reduce the amount of laundry, it makes the experience more pleasurable!